The term that denotes the percentage of households watching a show is called?

The term that denotes the percentage of households watching a show is called?

• A. Ratings
• B. Shares
• C. Demographics
• D. Reach

Answer: (A)

Ratings measure the percentage of all TV households in a market that are tuned to a specific show during a given time. This is the standard way to express how large the audience is, because it uses the full universe of households with televisions rather than just those that are watching TV at that moment. For example, in a market with 1 million TV households, if 250,000 are watching the program, the rating is 25%. This differs from shares, which look at the portion of households that have their televisions on and are watching the show at that moment, not the entire universe of TV households. Demographics describe who is watching (age, gender, income, etc.), not how many households are watching. Reach refers to how many unique households are exposed to the program over a period, counting each household once, which is about exposure over time rather than an instantaneous percentage.

Ratings measure the percentage of all TV households in a market that are tuned to a specific show during a given time. This is the standard way to express how large the audience is, because it uses the full universe of households with televisions rather than just those that are watching TV at that moment. For example, in a market with 1 million TV households, if 250,000 are watching the program, the rating is 25%.

This differs from shares, which look at the portion of households that have their televisions on and are watching the show at that moment, not the entire universe of TV households. Demographics describe who is watching (age, gender, income, etc.), not how many households are watching. Reach refers to how many unique households are exposed to the program over a period, counting each household once, which is about exposure over time rather than an instantaneous percentage.